Made by Google 2025 — Follow Pixel 10, Pixel 10 Pro Fold and Pixel Watch 4 launch live

If you missed it, earlier today we caught wind of some leaked benchmarks (allegedly from a retail store employee) which suggest middling performance. While the leaked scores suggest the new Pixel phones have good single-core performance, the numbers simply don’t match what we see from the latest Apple and Samsung phones.

But of course, raw speed is just one aspect of a phone’s appeal and many of us don’t even care that much about it—I for one care a lot more about stability and useful features than I care about raw speed. We’ll just have to wait and see what Google delivers this week!

Case in point: Android Authority reports that Google will talk up a new feature for the Pixel 10 that can access your on-device media and even other apps to do things like provide contextual suggestions, automate tasks for you (like organizing your photos) and more, all on device without dialing out to a remote server.

It’s a promising report, but we’ll have to wait and see if it’s true!

Another rumor we’ve heard about what will be revealed at tomorrow’s Made by Google event is that the Pixel 10 series may gain improved video stabilization.

If that proves true it may be a huge boon for folks like me with shaky wrists and little inclination to plan before whipping out the phone and capturing a video. It’s yet unclear whether this rumor will come true and how it might be achieved, but my money’s on some form of advanced AI image processing tech.

We still don’t know what new features to expect from a new Pixel 10 smartphone, but the folks over at Android Headlines have an idea.

They’re claiming to have heard reports that Google will debut a new feature for the Pixel tomorrow called “Camera Coach” that taps into Gemini to give you tips on shooting better photos in real time. This might include tips like how to move the phone or adjust the lighting, but we’ll have to wait and see to be sure!

Even though neither phone has been officially announced, a Pixel 10 vs. iPhone 17 face-off preview should give you some idea of how these two flagship phones stack up against one another. We certainly know a lot more about the Pixel 10 due to the substantial amount of leaks and rumors around it the last couple of weeks, but Apple’s tipped to reveal the iPhone 17 next month at a rumored September 9th event.

While these two match up nicely when it comes to price, based on how their predecessors both sold at $799, there might actually be more pressure on the iPhone 17. Not only is the Pixel 10 set to debut a third camera into its arsenal, but it appears to be backed by more AI features that could widen the gap against the iPhone 17.

I’ve been following all the Pixel 10 Pro camera rumors. Just with last year’s models, the Pixel 10 Pro and 10 Pro XL are tipped to have the same camera system. However, it doesn’t appear as though the rear cameras are getting any hardware upgrades based on all the rumors — and that could be bad news.

Our many shootouts have already shown how the latest Pixels have come up short, like in our 200 photo shootout with the iPhone 16 Pro Max vs. Pixel 9 Pro XL. And if the rumors turn out to be true that the Pixel 10 Pro cameras won’t be getting upgrades, it’s going to lean on AI and new image processing algorithms to boost their performance.

Just a few weeks back, a report indicated that Google is working on a feature called “help me edit,” which was uncovered in code with Google Photos v7.38. Basically, you’ll be able to edit photos by typing your requests in a text box. One example that was in the report involved changing the color of a car from red to blue.

Rather than going through menus getting the exact edits you want, you could potentially tap into this feature and write down what you want — and that should save you a lot of time.

During Google I/O 2025, Google showed off a project it’s been working in conjunction with Samsung. The Android 16 desktop mode was quietly revealed at the developers conference, which Google has reportedly been building on the foundation of Samsung DeX.

It would certainly be a special treat if Google were to announce this feature alongside the Pixel 10 lineup, which would gives its phones yet another weapon in its arsenal against future phones like the iPhone 17 and Galaxy S26. With a desktop mode, it would essentially give the Pixel 10 access to a desktop PC-like interface that Samsung users have been enjoying with Samsung DeX for years on select devices.

Back in May, Google showed off Material 3 Expressive, the updated design language for both Android 16 and Wear OS 6. It promises more personalization and expressiveness in the software elements on your phone and watch.

Even though Android 16 has started rolling out, Google has yet to release Material 3 Expressive, though it’s starting to appear in some elements. At the time of the announcement, Google said the launch would come later this year… so that’s something to keep an eye on during Made by Google just in case “later this year” is now.

How is the Pixel 10 Pro going to evolve year over year? Nobody knows for sure until Google reveals the new phone a little less than 24 hours from now. But there are enough rumors out there to let us do some preliminary Pixel 10 Pro vs. Pixel 9 Pro comparisons, and the answer appears to be new chipsets, bigger batteries and better (though not necessarily bigger) displays.

My colleague Tom Pritchard has a beef with the Pixel Watch 3. Specifically, he doesn’t like the way the current Pixel Watch charges, and he’s hoping the Pixel Watch 4 fixes that.

The issue: Tom thinks the 4-pin connector on the Pixel Watch 3 doesn’t connect that securely, making charging the watch an inconsistent process. The hope is that the Pixel Watch 4 brings back wireless charging, something Google’s original smartwatch offered.

We’ll see soon enough if he gets his wish.

One of the more intriguing face-offs after Google shows off its new phones will be a Pixel 10 Pro Fold vs. Galaxy Z Fold 7 comparison. That’s in part because the Galaxy Z Fold 7 just arrived a month ago, and it immediately impressed me and my colleagues for its thin design and AI-focused features, as you can read in Mark Spoonauer’s Galaxy Z Fold 7 review.

The question is how Google’s foldable will stack up to the new model from Samsung. Certainly, AI features figure to be a key given the Tensor G5 processor likely to power the Fold. And the durability and design of the phones could be another big factor.

Leaked renders for the standard model from Android Headlines showed off four options — Obsidian, Indigo, Frost, and Limoncello. That’s black, blue, white and lemon-lime in non-marketing speak. It also means that the pinkish Peony and minty Winter Green from the Pixel 9 won’t make the new version of Google’s phone.

As for the Pro models, we’ve only seen leaked Pixel 10 Pro cases that suggest colors of Moonstone (light grey), Jade (light green) and Porcelain (off white.) Leaked Pixel 10 Pro Fold renders indicate Moonstone and Jade colors for the foldable option.

Here’s some Pixel Watch 4 details that have leaked out ahead of Made by Google, specifically involving the colors. Earlier this month, leaker Bedros Pamboukian found some photos reportedly showing the Pixel Watch 4. And the colors found include Black, Silver, Gold and Moonstone.

Meanwhile, there are also Active Sports bands in Iris, Lemongrass, Moonstone, Obsidian and Porcelain, according to that same leak.

So when it comes to a Pixel 10 vs. Pixel 9 comparison, the biggest changes based on rumors appear to be the addition of a telephoto lens to the Pixel 10 — the Pixel 9 has just a main camera and an ultrawide shooter — Qi2 wireless charging and a bigger battery. And of course, we’d expect this year’s phone to get a new Tensor chip.

This summer, we decided to find out. We conducted an AI phone face-off, testing the top devices from each phone maker in six different areas — writing, translation, transcription, photo editing, image generation and AI assistant performance. Google’s current Pixels took four of the six contests, with only Samsung topping it in image generation and the digital assistant categories.

We’ll see if any of the new Gemini AI capabilities coming from Google this week help the new Pixels surpass Google in those areas.

With Qi2 wireless charging supposedly coming to the Pixel 10 series, this could be the perfect time for Google to release a new Pixel Stand wireless charger. Or at least that’s what Tom Pritchard, Tom’s Guide’s UK Phones Editor, is hoping for.

Considering how much Tom loved the second generation Pixel Stand, he’s been waiting a long time for something better — and faster. The addition of magnetic wireless charging means that now is the perfect time for a new model, ideally with support for magnets and Qi2’s faster speeds.

But we haven’t heard any leaks, so it’s a little unclear whether that will actually happen

We haven’t heard any details about the sensor leak, so we have to assume it’ll function the same way as previous models. That means you can take temperatures of humans, food and liquids using the back of your phone. Assuming that is something you ever felt the need to do.

According to Android Headlines the Pixel 10 will start at $799 for a 128GB model, with the price rising to $899 for a 1256GB variant. Meanwhile the Pixel 10 Pro starts at $999 for 128GB, with prices rising to $1,099 for 256GB, $1,219 for 512GB and $1,449 for 1TB. Those are unchanged from last year.

The Pixel 10 Pro XL may seem more expensive on paper, but that’s because Google is reportedly scrapping the 128GB storage option. So prices start at $1,199 for 256GB, then rising to $1,319 for 512GB and $1,549 for 1TB. That’s the same as equivalent Pixel 9 Pro XL models, albeit with a slightly higher cost of entry.

According to leaker Evan Blass, the phone is fully certified for Qi2 wireless charging. While this does mean magnets are involved, it also means that the phone should offer at least 15W wireless charging speed — double that of last year’s model.

Possibly higher, depending on whether any of the new phones support the Qi2.2 standard, which offers up to 25W wireless charging. But since Qi2.2 is still very new, I wouldn’t get too excited about that prospect.

Some of Google’s best implementations of AI have been around improving photos and there’s likely to be a lot of talk about this during the keynote. Specifically, we could see the announcement of a new feature called Camera Coach designed to — you guessed it — coach you into taking better pictures.

Reports earlier this month (h/t Android Headlines) suggested the Pixel 10’s Camera Coach feature will use Gemini to provide users with real-time instructions on how to get better shots at the point of capture. Things like adjusting your angle or trying to change the lighting come to mind as obvious suggestions.

A feature like this would seem like a slam dunk for Google to unveil, blending the Pixel’s twin strengths of photography and AI. The only question is whether or not this would be a Pro-only feature or if the regular Pixel 10 (and possibly older Pixel models) could benefit too.

The Pixel Watch 4 is sure to bring some big performance updates, but it could also benefit from a boost in longevity. That will bring with it a slightly chunkier design, although Google will retain the 41mm and 45mm sizings that debuted with the Pixel Watch 3.

According to rumors, the Pixel Watch 4 will measure 14.3mm thick instead of the 12.3mm of the Watch 3 to account for that bigger battery. The good news is the bezels around both those screen sizes are believed to have been slimmed down, too.

Under normal usage conditions, Google sets the Pixel Watch 3 battery life at 24 hours per charge, which is consistent with our own testing. We’d like to see Google shoot for 36 hours on a single charge.

Leaked benchmarks, allegedly from a retail store employee, show off some pretty poor Geekbench scores. While the 2,296 figure is noticeably higher than the Pixel 9 Pro XL (which scored 1,929 in single-core testing) it’s leagues behind the likes of the Samsung Galaxy S25 Ultra (3,031) and iPhone 16 Pro Max (3,386).

But while we’re not seeing the performance leaps many had hoped for, this doesn’t mean doom for the Pixel 10 series. Google has always maintained that the Tensor’s unique capabilities, especially AI processing, trump raw performance.

Is it disappointing? Yes. But are we surprised? Not in the slightest.

Pixel phones are filled to the brim with AI features, including the Gemini Assistant, but Google could be throwing in one more for good measure. “Pixel Sense” as it’s reportedly called, has been rumored for a long time now and could finally make its debut on Pixel 10.

Apparently the assistant will learn more about you, the phone owners, by taking data from various Google services. The idea being that it can offer more personalized assistance on your phone, similar to what Samsung does with the Personal Data Engine and Now Brief.

To the point where we may see the AI predict what you need before you even have to ask for it.

Of course zooming isn’t the only upgrade rumored to be coming to the Pixel 10. Word is that the phone may also include improved video stabilization, to the point where it’s comparable with the best smartphone gimbals.

If this rumor is true it would be quite the upgrade, and one that will be welcomed. Nobody likes their videos getting jerky and blurred because of stray movement, and any upgrades Google can offer to stop that happening can only be a good thing for budding videographers.

The only question is, will it be based on hardware, AI software or both?

For years the telephoto lens has been reserved for the Pro Pixel, and standard models haven’t been able to enjoy that sweet optical zoom. But that may be about to change with Pixel 10, which could come packing an 11MP telephoto lens complete with 5x optical magnification.

Sadly this may come at the expense of other camera hardware. The Pixel 10 is supposedly coming with a 48MP main camera, which is down from 50MP and honestly isn’t the worst downgrade in the world. However the ultrawide lens may be dropping from 48MP to just 12MP. Which is pretty significant, and the price you pay for that third lens.

Pricing leaks for the Pixel 10 lineup have teased the possibility that Google may scrap the 125GB storage option — but only on the Pixel 10 Pro XL. Like the iPhone 16 Pro Max and Samsung Galaxy S25 Ultra, Google may be scrapping the smaller storage option in favor of 256GB.

Sadly this may not be the case with the Pixel 10 or the Pixel 10 Pro — with leaks pointing towards both starting at 128GB. That means prices don’t appear to be rising, but you also end up with far less space if you opt for the cheapest option.

But that might be about to change, with rumors claiming the Pixel 10 line-up will come with a feature called “PixelSnap.” Which is apparently just a fancy name for Qi2 charging on Pixel phones — with all the magnets and upgrades you’d expect from the standard.

There’s still a bit we don’t know, like if Google will offer basic Qi2 or the newer Qi2.2 standard — which offers up to 25W wireless charging speeds. But for now we can be happy that magnets are apparently going mainstream on something that isn’t an iPhone.

Rumors indicate that the new Google foldable will have an IP68 water and dust resistance rating — something no other foldable has offered before. In the past the most we’ve seen is the likes of the Galaxy Z Fold 7, which has a rating of IP48. Same water resistance, but significantly less protection from dust.

And as we saw with the original Galaxy Fold, too much dust and other foreign particles can cause a lot of problems inside a foldable phone. Here’s just hoping the Pixel 10 Pro Fold isn’t the last phone to reach that benchmark.

If you’re sick of the Pixel Watch 3’s magnetic pin charger, which drives one Tom’s guide staff member up the wall, then you may be happy to hear things could change with Pixel Watch 4.

Rumors say that we could get a brand new charging system which tops up the Pixel Watch 4’s battery from the side, rather than underneath. While that’s not a return to the magnetic charging system of the original Pixel Watch, it might be progress. We’re curious to see how the charging experience changes, at the very least.

Here’s hoping it’s easier to pull off a charging session, and without the overheating experienced by the first Google watch.

By now, a lot of Pixel 10 rumors have trickled out — so many in fact that it may be hard to keep up with everything. No matter: my colleague Scott Younker lists the five potential Pixel 10 revelations he’s most excited about, staring with the camera upgrade on the base model and working his way up to the Tensor G5 chip.

It’s been a minute since the Pixel Buds A series debuted — well, four years to be precise. So rumors of an updated version appearing at Made by Google aren’t exactly emerging out of thin air. And the fact that images of the Pixel Buds 2a have surfaced suggest that there may be some fire to this particular smoke.

I’m not sure how much the images tell us about these wireless earbuds, other than they bear a striking similarity to the Pixel Buds Pro 2. But indications are that they’ll potentially match some of the colors that the new Pixel 10 phones will feature — such as the Iris image pictured above.

As for features, we hope the new earbuds will deliver improved sound quality and better battery life, which could be in the cards given what the Pro versions are capable of.

Google is no stranger to celebrity cameos. Last year’s Pixel 9 launch saw actress Keke Palmer and basketball star Jimmy Butler, while fellow hoopster Giannis Antetokounmpo dropped by Google I/O in the spring. Expect more celebrity drop-ins for the Made by Google event this week, with the event placeholder video touting some of the expected appearances.

• Talk show host Jimmy Fallon
• Basketball star Stephen Curry
• F1 driver Lando Norris
• some combination of the Jonas Brothers

Google could have a lot of changes in store for its latest smartwatches. But my colleague Nick Harris-Fry is excited about one rumored improvement in particular — dual-frequency GPS.

Current Pixel watches already feature GPS tracking for keeping tabs on your workouts, including stats like distance run and your pace. But if you find yourself in a city with a lot of tall buildings or a particularly dense grove of trees, that data isn’t always accurate. Dual-frequency GPS addresses this shortcoming by boosting accuracy — that’s why you’ll find it on a lot of rugged watches like the Galaxy Watch Ultra and Apple Watch Ultra 2.

If rumors are accurate, the Pixel Watch 4 could offer it as well — and maybe in a watch that costs a little bit less than those wearables.

Google loves putting out teasers for its upcoming phones ahead of launch events. It also likes tweaking Apple. So when it can put out a video that does both, you know the company is going to shoot its shot.

Google Pixel 10 | Soon – YouTube

Watch On

“If you buy a new phone because of a feature that’s coming soon,” the video intones, “but it’s been coming soon for a full year, you could change your definition of ‘soon.’ Or you could just… change your phone.”

This isn’t too subtle a dig. Apple previewed Apple Intelligence at the 2024 Worldwide Developer Conference, and that included a promise of a more personalized digital assistant that made better use of AI. That hasn’t happened yet — and won’t until 2026.

Meanwhile, Google’s expected to roll out new AI features powered by the Tensor G5 chip as part of the Pixel 10 launch. And one of those features could be a more context-aware personal assistant. The above ad seems to hint at that.

Despite the arrival of a cheaper Galaxy Z Flip last month in the form of the Galaxy Z Flip 7 FE, foldable phone prices are not really coming down, at least when we’re talking about the models that open up like a book to reveal a larger screen. After all, the Galaxy Z Fold 7 saw its price go up $100 to $1,999.

Can the Pixel 10 Pro Fold buck that trend? Some people seem to think so. A rumor from back in the spring put the price of Google’s upcoming foldable at “around $1,600,” which sounds like a price drop for the Pixel 9 Pro Fold’s $1,799 starting price. More recently, a report had the Pixel 10 Pro Fold retaining that $1,799 cost.

Of course, if that latter move is the cast, that means the Pixel 10 Pro Fold will cost even less than Samsung’s comparable foldable phone just by standing still.

We’ll be holding our breath until the end of the Made by Google event to find out what Google plans to charge for its phones. The good news — most models should cost the same as their Pixel 9 counterparts, with the Pixel 10 expected to have a $799 starting price. But there is one exception.

That’s the Pixel 10 Pro XL, the larger of the two Pro models. It’s tipped to start at $1,199, which would be a $100 price hike over the cost of the Pixel 9 Pro XL.

But is that really a price hike? We hear that Google is planning on including base storage of 256GB with the new XL instead of the 128GB found in the Pixel 9 Pro XL. And the 256GB version of the current phone costs $1,199.

So yes, if that rumored price is true, you’ll be paying the same for the 256GB Pixel 10 Pro XL as you did for the 256GB Pixel 9 Pro XL. You just won’t have the option of paying less for an 128GB model.

Even with all the things we know ahead of a product launch — or what we think we know courtesy of all those rumors — there are still some questions heading into any event like Made by Google. And in the case of Wednesday’s show, these are the things I’m looking for answers to.

The TLDR version: I expect the two biggest stories to be the Pixel 10 gaining a telephoto lens — assuming that rumor is true — and the possibility of the Pixel 10 Pro Fold picking up IP68 water and dust resistance. The other big issues: what Google AI features will debut thanks to the Tensor G5 chip, how long the new Pixels will last on a charge and what Google’s going to charge for its new phones.