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New Heights
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BBC
And Taylor even teased that it was integral for all of the variants to be discovered by fans during her appearance on The Graham Norton Show on Friday, where she explained that all the separate poems together reveal a surprise.
She told the host: “There’s different poems on each variant and if… No, I’m not gonna tell about that, but they’ll [the fans] figure that out, there’s something about the poems that’s fun.”
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For what it’s worth, Swifties had already been on high alert that something exciting would be happening the day after TLOAS’s release, with a timetable of Taylor’s plans for release week suspiciously teasing “stand by” during this window.
And anticipation reached fever pitch when a countdown appeared on her website an hour before the announcement.
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Posting to her social media pages once the countdown ended, Taylor revealed: “File this under ‘save your best for the finale’… I think my favorite moments from the tour were the acoustic surprises. So I went back into the studio with Max and Shellback to record acoustic/unplugged versions of a few of the Showgirl songs with brand new vocals and production! Cannot WAIT for you to hear.”
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As with the vinyl variants, each CD also has different album artwork, and — once again creating that sense of fan urgency — they were only available for purchase for 24 hours.
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“i can’t with her greed anymore. Back in the day she used to include acoustic version and voice memos on the deluxe album just ONE album not FOUR seperate albums?? she’s milking the fans for more money because apparently being a billionaire isn’t enough,” somebody else wrote.
Another tweeted Taylor to ask: “Girl, we’re in a recession. Can’t you just be nice to your fans for once? Haven’t you got enough of their money yet? Be serious.”
One more wrote: “Every time I think she’s done squeezing the same songs, she finds a new ‘limited CD’ angle. Marketing genius or just exhausting at this point? Imagine releasing 4 versions of the same songs and calling it ‘artistic’ capitalism has never sounded so acoustic.”
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If you need reminding, Taylor decided to publicly endorse Kamala Harris in the presidential election after fake images of her endorsing Donald Trump began to circulate online, with Taylor saying on Instagram at the time: “Recently I was made aware that AI of ‘me’ falsely endorsing Donald Trump’s presidential run was posted to his site. It really conjured up my fears around AI, and the dangers of spreading misinformation.”
After the album’s release, fans were excited to discover secret TLOAS promo billboards hidden in 12 different cities across the globe. Each one showed an orange door with a QR code that led to a video exclusive to each country, and visibly AI-generated. Here’s London’s as an example.
Letters of the alphabet were hidden in each of the videos, and fans eventually worked out that they spelled: “You must remember everything but mostly this the crowd is your king.”
These Easter egg videos were promoted on X by YouTube, and were originally shared to Taylor’s YouTube page, but appear to have since been deleted — which may be due to the backlash they received.
Responding to the videos, one disappointed Swiftie shared a screenshot of this post and simply asked: “where are you 🙁 #SwiftiesAgainstAI,” to which another user replied: “she ‘fights’ for causes when she is the victim. she always did this and this is just one more example. she was anti ai because someone made a video of her. she is a feminist when people are misogynistic towards her. and then she calls women bitches in her music with ai videos.”
This tweet has been liked more than 137,000 times since it was posted on Sunday.
Somebody else agreed: “It’s white feminism. All the activism begins and ends with situations about her and herself only.”
It’s worth noting that while the videos were shared to Taylor’s official account, it’s not known how personally involved she was with this promo gimmick.
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