Tesla Earnings Updates: Profit Margins, Musk Brand Damage in Focus

Tesla has scaled back its Cybertruck production as it grapples with decreasing demand.

The automaker lowered production targets for several Cybertruck lines in recent months, BI first reported. The changes come to light as a March 20 recall filing said the company has delivered fewer than 50,000 Cybertrucks.

When Tesla launched the Cybertruck in 2023, it was backed by four years of hype, a $120,000 price tag, and a lengthy wait list that helped turn it into a status symbol. A little over a year later, the Cybertruck has become the arguably the most polarizing vehicle on the market.

Tesla has since started to quietly rebrand the Cybertruck as a working man’s vehicle, BI’s Grace Kay reports. In addition to visible changes, like Tesla redesigning its product page to include photos of the pickup truck hauling equipment, sales workers told BI that there has been a push to increasingly market the Cybertruck toward the traditional truck buyer.

Tesla resale values are cratering as owners sell up amid an escalating backlash over Elon Musk’s involvement with DOGE.

The average price of a used Tesla fell more than 10% in March compared to the same period last year, according to data from used car listing website iSeeCars — the largest drop of any car brand in the firm’s data.

Prices for pre-owned Model S and Model Y vehicles collapsed 17.2% and 13.1% year-over-year, with the average price of a Model 3 now just over $26,000. That’s despite the average price of used cars overall rising slightly in March for the first time in two and a half years, per iSeeCars’ data.

Read more here.

Tesla’s earnings report and follow-up presentation (which it’s calling a “live company update” this time, sparking speculation that the company could show off something new) will be closely watched by both investors and fans.

Here are six things to look out for:

1. The impact of the Elon Musk backlash on Tesla’s bottom line
2. A possible end date for Elon Musk’s DOGE work
3. An update on a ‘more affordable’ Tesla
4. Robotaxi service rollout in Austin
5. More details on its Optimus humanoid robot
6. Impact of Trump tariffs

You can dive deeper into each of those topics here.

Wedbush analyst Dan Ives, who has long been bullish on Tesla, said in a note on Sunday that Elon Musk is facing a “Code Red Situation.”

According to Ives, Musk needs to distance himself from the government’s DOGE committee, which investors worry is distracting him from Tesla this year and turning the EV maker’s brand into a political talking point.

Ives wants to see a number of announcements on Tuesday, including: a date for its cyber taxi network to be rolled out, when investors can expect a low-cost vehicle to enter production, a sales timeline for its Optimus robot, and how the company will return to growth in 2025.

Wedbush rates Tesla at “Outperform” with a $315 price target.

JPMorgan reduced its earnings estimates for Tesla following its weak first-quarter delivery results.

Following the results, the bank said it “may have underestimated the degree of consumer reaction” to Tesla and Elon Musk.

“The trend in Tesla sales is worse than we and the market had appreciated, prompting us to lower our already below consensus estimates accordingly and to expect consensus to decline further, toward our new lower estimates,” JPMorgan said.

The bank expects Tesla to sell about 1.7 million vehicles in 2025 and earn $2.30 per share in the full year.

JPMorgan rates Tesla at “Underweight” with a $120 price target.

First quarter

• Adjusted EPS estimate: $0.44
• EPS estimate: $0.33
• Revenue estimate: $21.43 billion
• Gross margin estimate: 16.1%
• Operating income estimate: $1.16 billion
• Free cash flow estimate: $1.08 billion
• Capital expenditure estimate: $2.49 billion

Full year

• Production estimate: 2.01 million
• Deliveries estimate: 1.81 million
• Capital expenditure estimate: $11.32 billion

Source: Bloomberg data